Managing successful events requires more than booking venues. Flex helps venues, hotels and function centres capture enquiries, manage the sales pipeline, automate follow-ups, create professional proposals and collect payments. From the first enquiry through to the final invoice, your team can software manage every stage of the event lifecycle in one platform, reducing administration and improving the way you handle venue bookings, operations and customer relationships.
Turn every website enquiry into a structured sales opportunity with a flexible lead intake process designed for venues and event businesses.
Reduce manual administration with automated reminders that help your team stay on top of every opportunity and event.
Deliver professional proposals that impress clients and help your team close more business.
| Capability | Flex | Questions to ask when comparing |
|---|
Online Enquiry Forms & Lead Management |
Capture website enquiries directly in Flex using customisable enquiry forms. Leads are automatically created with event details, customer information and sales activity, reducing manual administration and helping your team respond faster. |
Does your current system require staff to manually enter enquiries, or are website enquiries automatically converted into sales opportunities? |
Automated Follow-Ups & Reminders |
Automate reminders for proposals, payments and important event tasks to help your team stay organised and reduce missed opportunities. |
Does the software automatically remind staff and customers about important follow-ups, or is everything managed manually? |
Professional Proposals & E-Signatures |
Create branded proposals with flexible layouts, pricing, packages and electronic signatures, keeping approved information connected to the event throughout the workflow. |
Can proposals be customised, electronically signed and automatically flow into the operational workflow after approval? |
Venue Bookings & Event Management |
Manage venue bookings, calendars, events, catering and customer information from one connected platform. |
Can venue bookings, events, catering and customer management all be handled in the same system? |
Kitchen Production & Run Sheet |
Automatically generate BEOs, production reports, packing lists and kitchen documentation from confirmed events and catering orders. |
Does the system generate operational documents automatically after an event is confirmed? |
Customer Support & Onboarding |
Receive responsive support from a team that understands venues and events and event operations, backed by guided onboarding, training and an extensive Knowledge Base. |
When you need help, can you easily reach a knowledgeable support team that understands your business? |
Flex connects every stage of the function booking process, from the initial enquiry through to event delivery and final invoicing. Manage leads, customers, venue bookings, proposals, menus, event details, payments and operational requirements from one connected platform.
Sales, administration, kitchen and event teams can work from the same information, reducing duplicate data entry and making it easier to manage changes throughout the event lifecycle.
Capture website enquiries through customisable lead intake forms and automatically create structured opportunities in Flex. Manage customer details, event requirements, activities, communications and booking history from one central CRM.
Your team can track each opportunity from the initial enquiry through to proposal and confirmation. Customers, contacts and events remain connected, giving your team clear visibility across the sales pipeline.
View enquiries, tentative bookings, confirmed events and important operational dates through a connected calendar. Teams can quickly understand what is happening across different venues, function rooms, locations and event spaces.
Manage availability, booking times, event details and venue requirements in one place. Clear calendar visibility helps sales and operations teams coordinate bookings, identify potential conflicts and stay aligned as event details change.
Create professional, branded proposals using your menus, packages, staffing, equipment, services and pricing. Flexible templates help your team present event details clearly, while customers can review, approve and electronically sign documents online.
Collect deposits and payments as part of the booking process, with proposal and payment details remaining connected to the customer and event. This creates a smoother handover from sales to operations and reduces repeated data entry.
Create and manage menus, individual products, event packages, modifiers, optional extras, pricing tiers and customer-specific offerings from one central system.
Flex supports everything from simple catering selections to detailed function packages containing food, beverages, staffing, equipment and services. Updates can flow through to proposals, online ordering and operational documentation, reducing the need to maintain the same information in multiple places.
Turn confirmed bookings into clear operational documents for kitchen, service and event teams. Flex can generate BEOs, production reports, preparation sheets, packing documents, labels and other event paperwork using information already stored within the booking.
Teams gain clear visibility of menus, quantities, dietary requirements, timings, room arrangements and service instructions. This helps reduce manual calculations, improve accuracy and keep everyone aligned before and during the event.
Plan staffing requirements for each function, including roles, shifts, locations, service times and operational notes. Staffing information remains connected to the relevant booking so your team can clearly understand the resources required for each event.
Flex can also connect with selected workforce management platforms, helping businesses coordinate staff scheduling alongside their wider venue, catering and event operations.
Manage equipment and hire requirements alongside each proposal, booking and event. Add hire items, quantities, pricing, delivery details and operational notes without relying on separate spreadsheets or disconnected systems.
Sales and operations teams can see what equipment is required, where it needs to go and when it must be collected or returned. Equipment details can also appear within operational documents, helping reduce missed items during preparation, setup and pack-down.
Accept deposits, instalments, partial payments and final balances while keeping every transaction connected to the relevant customer and event. Teams can quickly identify outstanding amounts and maintain clearer visibility throughout the booking lifecycle.
Invoice, payment and customer information can remain connected from the initial booking through to final settlement.
Monitor enquiries, conversion, customers, bookings, sales, production, payments and operational performance through built-in reports and exportable data.
Flex integrates with selected accounting, email marketing, workforce platforms and others. API access and documentation are also available for approved integration requirements, helping businesses connect Flex with their broader technology ecosystem.
Explore the tools available for function venues and events.
View Plans & Feature List
Yes. Flex provides an end-to-end platform for venue bookings, event management, catering operations, CRM, proposals, payments and reporting. Many businesses choose Flex to manage the complete customer journey from the initial enquiry through to the final invoice within a single connected system.
Yes. Our team can assist with migrating key business data, including customers, contacts, venues and other operational information where available. We'll work with you to determine the best migration approach based on your existing setup.
Yes. Flex allows businesses to manage venue bookings, function rooms, event calendars, catering requirements, proposals, staffing, equipment and customer communications from one platform.
Yes. Flex includes customisable online enquiry forms that capture event details and create leads within the CRM. This helps reduce manual data entry and enables your sales team to respond more quickly.
Yes. Flex includes automated reminders to help your team stay on top of proposals, payments and key event activities. These reminders help reduce manual administration and ensure important tasks are not overlooked.
Yes. Customers can review professional branded proposals, approve quotations and electronically sign documents online. Once approved, the information remains connected to the booking and operational workflow.
Yes. Flex is designed for function centres, hotels, conference venues, restaurants, stadiums, universities and catering businesses. The platform combines venue management with catering operations, making it suitable for businesses that manage both events and food service.
Flex provides onboarding, training, an extensive online Knowledge Base and responsive support from a team that understands catering and event operations. We're committed to helping customers get the most from the platform as their business grows.
Yes. Flex integrates with a range of accounting, payment, workforce management, delivery and marketing platforms. API access is also available for approved custom integration requirements.
The best way to compare platforms is through a personalised demonstration using your own workflows. We'll show you how Flex manages enquiries, proposals, venue bookings, catering operations, payments and reporting, allowing you to evaluate whether it's the right fit for your business.
Yes. Flex Catering is an Australian-owned software company headquartered in Brisbane, with customers across Australia, New Zealand, North America and other international markets. Our team provides onboarding, training and ongoing support to venues, catering businesses, hotels, universities and event organisations of all sizes.
